Banned from YPN Ad-Targeting

Posted on May 24, 2007 
Filed Under Ypn

Just got this in the old email box today:

Hello Randy,

Thank you for your participation in the Yahoo! Publisher Network Beta program.

Due to the quality of the leads generated from your sites, we have disabled the use of Ad Targeting for your account. You may continue to display contextually-matched ads that Yahoo! serves, however, the matching suggestions provided by the use of Ad Targeting will not be utilized.

We regret any inconvenience this may cause you. Please let me know if you have any questions or concerns.

Sincerely xxxxx

So I guess I’m stuck now with only YPn’s ’standard’ contextually-matched targeting. Doesn’t really matter much because their ad-targeting was just as lame and useless as their standard contextual based ad-targeting. No wonder the leads generated from the site were poor! I had targeted “Internet”, “security”, and other similar ads to the site, yet I still got “paraplegic” ads, and other totally worthless ones.

I don’t understand how Yahoo can even call their product “contextually based” ..

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