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Supplement your Adsense earnings with Kontera

Kontera Logo
A few months back I was approached by Kontera and asked if I would like to try their In-Text advertising at GrownUpGeek.com. The account manager was confident that based on my traffic I should be able to earn $1,000/mo easily. Well, I’m happy to say that she was wrong. The first month I earned $1,400, and over $1,500 the next two months in a row (If you’d like to see what a $1,500 payment looks like, check out my picture over at the ShoeMoney.com Gallery.) . Kontera is now our 2nd biggest earner, right behind Adsense and I could not be more happy (or surprised).

What is Kontera?
Kontera uses ContextLinks that are contextuallyKontera Text Link matched to the text on your webpages, similar to the way that Adsense works. These ContextLinks appear as links on your page with small ‘pop-up’ bubbles that appear when you hover your mouse over them. Visitors click on the pop-up and you earn on a CPC basis. Kontera describes it this way on their website:

A contextually relevant keyword that is discovered in real-time on a web page from within Kontera´s vast network of publishers, and is automatically turned into a link to the most relevant ad from among Kontera´s thousands of advertisers. With ContentLink™ publishers generate incremental revenue while advertisers reach their most targeted audience on a Cost-Per-Click basis.

Kontera is fast and very easy to get started. Apply online and then add the code to your pages and you’re done. They do have a few restrictions though, so it is not for everybody. You must generate at least 250,000 page-impressions per month (although they are easing up on this recently), your site must be in English, and your site must be “content rich” (aka not MFA).

Even though Kontera is a contextual advertising system you can use it on the same pages as Adsense. The Adsense TOS has recently been updated/clarified and states that you can use competing contextually-based advertising systems as long as they do not have the same “look and feel” as Adsense.

Since we started using Kontera we have not seen any detectable drop in Adsense CTR, and it has steadily and consistently been earning roughly 50%-75% of what Adsense makes.. If you are currently making $100/day (or per month) you can expect to add an additional $50-$75 by implementing Kontera.

If you want to read more about Kontera’s InText system, or to sign up, go to www.kontera.com.


Since I originally made this post I’ve added my entry in the Kontera Video Contest

Categories: Earnings - Kontera
Paula Neal Mooney (3 comments)

Hi Grown-up Geek –

Glad Kontera is treating you well, as they are me!

And I’m glad you’re posting part of your income.

Per your comment on my Paula’s List of Blogger Salaries, any more total income numbers from your site and blog combined that you’d like to email to me at paulanealmooney@gmail.com would be much appreciated.

I’m updating the list now and would love to put an accurate annualized blogger/webmaster salary on there for you so you can take your rightful place around #20!

Thanks,
Paula

17 June 07 at 13:10
Adam J. (1 comments)

I just got approved for Kontera (signed up via your link, so we’ll see how it goes.

~Adam

18 June 07 at 07:53
Mr. GrownUp Geek (12 comments)

@Adam:
That’s great, and thanks!
Please come back after a few days and let us know your results.

18 June 07 at 08:16
Tony topix (1 comments)

When you say they are easing up with impressions, how low are they going down. I’ve always liked the Kontera service. Just don’t have the traffic they are looking for.

25 June 07 at 04:12
Mr GrownUP Geek (15 comments)

@Topix;
I don’t know the exact threshold of traffic they are looking for. You can apply no matter how much/little traffic you’re getting.. worst they’ll do is say ‘no’ ..

25 June 07 at 07:06

After this month, my partner and I may implement Kontera. We want a baseline of earnings from Adsense so we know what to expect.

5 November 07 at 09:25
paul (3 comments)

hey dude, have you asked google if kontera and adsense is OKAY in one site??? if you do i will pusue a case study and maybe have kontera in a few weeks too. thanks


http://asiantravelguide.blogspot.com

20 November 07 at 08:29
Randy Brown (119 comments)

paul said:



hey dude, have you asked google if kontera and adsense is OKAY in one site??? if you do i will pusue a case study and maybe have kontera in a few weeks too. thanks



I have not asked Google – however Kontera indicates that using it in combination with Adsense does not violate the Adsense TOS, and based on my thorough reading and understanding of the Adsense TOS and policies, it is permitted. I feel comfortable enough about it that i use both Kontera and Adsense on the website..

20 November 07 at 12:20
webdiro (1 comments)

kontera is a crapp .
i removed it from my site
400 clicks get me 6$

24 May 08 at 04:47
Randy Brown (119 comments)

webdiro said:



kontera is a crapp .
i removed it from my site
400 clicks get me 6$



Kontera does not do well on all sites and tends to do better on quality ‘content rich’ sites. recently kontera has been doing about $1,500/month for me.
But.. if it doesnt work for YOU on YOUR sites, then by all means try something else..

24 May 08 at 07:59
Online Dividends (1 comments)

Kontera actually earns about 10% of what adsense earns for me. I know a lot of other people who have similar if not worse results with Kontera. In addition to that, in-text advertising pisses some of your customers off so they are less likely to come back..

9 August 08 at 19:25
Deeda (1 comments)

Hey nice article, as i am in process of building a blog, your tips will come in handy.


Thanks and Regards
Deeda
http://sharemoneytips.blogspot.com/

10 August 08 at 11:43

Whats a normal cpc on kontera?

21 September 08 at 18:48
Randy Brown (119 comments)

Web Hosting Coupon Codes said:



Whats a normal cpc on kontera?



I dont know what’s “normal” – mine fluctuates from $0.09 – $0.17 but it really depends on the content of your website.. i’ve read of webmasters with much higher, and much lower that what i get.

21 September 08 at 18:56
Goonie (2 comments)

Dear Randy many thanks for your great Ebook, which now available here for free :) . Btw Have you try infolink? I just try it about 2 months and the results are really great, the cpm 2 or 3 times rather than kontera, so I move to infolink for most of my sites.

19 October 08 at 19:11

i got banned recenlty from big G services, i think i will give it a try!

6 December 08 at 02:31