Comments on: Adwords Is A Very Evil Place

By: Daniel

Daniel — Tue, 02 Oct 2007 08:34:42 +0000

I couldn’t understand some parts of this article Adwords Is A Very Evil Place, but I guess I just need to check some more resources regarding this, because it sounds interesting.

By: Millionster

Millionster — Sun, 30 Sep 2007 22:57:22 +0000

also.. just wanted to add.. What you think is related to Real Estate and what Google thinks is related to Real Estate aren’t one and the same. You need to look through the eyes of Google and by extension searchers…

By: Millionster

Millionster — Sun, 30 Sep 2007 22:54:11 +0000

Sorry to say it looks like you set yourself up for disappointment from the get go; let me explain.

Just by looking at your keywords

alexander flip ginger house this
antonio flip house san this
atlanta flip house this
davis flip house richard this
domain flip house myspace.com this
e flip house this
flip ginger house this” ** 0.30
flip house montelago this
flip house montelongo this
flip house show this
flip house show this tv
flip house this tlc
flip this house

myspace.com and tv? are among your keywrods and these are probably very high-traffic keywords, moreso than ginger or tlc, or even house. None of your keywords use the word real estate, or even anything remotely related to real estate. Hence given all appearances AdWords gave you exactly what you asked for.

My recommendation would be to do more thorough research on the keywords and traffic you are trying to target. Knowing your longtail traffic results for example will give you an idea of what words are already generating traffic for you site. If you see there isn’t much competition for the keywords landing to your site it behooves you to target those words!

Read about a tool I use called hittail on my blog: http://millionster.com/articles/marketing/keyword-search-tracking-with-hittails/

Let me know if it helps.

Good lucK!

By: Rachel

Rachel — Wed, 26 Sep 2007 11:41:54 +0000

Maybe I’m wrong, I’m still somewhat new to this PPC industry, but…

It sounds to me like the site was “sandboxed” from relevant results. Probably for the following reasons:

1) AdWords is pretty stringent about their quality score, especially recently, where they’ve cleared up what may merit a low quality landing page score .

2) To point out a very important detail in the linked article above, driving traffic to a parked page with ads on it would be considered arbitrage. A parked page has little to no content and is full of links. Obviously Google is going to see that automatically and stick it to you.

3) Not related to AdWords, but you probably want to watch yourself when attempting to drive traffic to a parked domain. Most services will not allow it in any way, but buying traffic is a big no no.

I’m not trying to be rude, but Chuck…really? A SEM expert? Consultant? Like I said already I’m still a newb at this stuff, but I don’t understand why you’d be so shocked at your results, based on the problems I was easily able to pinpoint with your campaign…