AuctionAds Should Hire John Reese
I just finished reading John Reese’s “Shocking Changes At BlogRush” post and I am completely amazed at how he so totally gets it.
Let’s compare another new startup company AuctionAds, to BlogRush, and how they’ve handled a few situations:
Both ventures are very young, both experienced explosive, unexpected growth almost immediately, and both have experienced growing pains due to their success. For both, this has resulted in system wide problems like incorrect stats, downtime, etc – very similar in many respects.
Now lets look at how the two companies have dealt with these issues:
- AuctionAds: Ignore the problem(s); Make no announcements in the blog or give any other information to customers for weeks (if at all), claim to have fixed the problem(s) when they are not fixed, ignore user/support requests; blame publishers for the problems
- BlogRush: Post updates that members cannot miss each time they log in for even the smallest of problems; DO/accomplish what they say they are going to do; listen to user feedback and actually give (some of) what is asked for; Post a two-page letter that members cannot miss explaining how they’ve made mistakes, how they plan to fix them, publicly identify other problems with the system and how they plan to fix them, explain other issues and why they are important to the company, and remind all BlogRush users that THEY are what is important to the company
Now; I know these differences are subtle – but if you look very closely you may see a few slight differences in how both companies handled virtually the same situation. Basically, AuctionAds has done everything wrong, and Mr. Reese has done everything right.
Ever since I watched John Reese’s video on “Always do more than is expected of you” I have always thought John was a stand-up guy. But now that I have seen first hand how he handles a potentially bad situation and makes it so very right, all I can say is bravo Mr. Reese, I am impressed. For me this is a lesson in exactly how to do the right thing, the right way, and I hope that if I’m ever in a similarly bad situation I have the balls to handle it nearly as well. I also wish that more companies out there would be this open and honest.
If you have not watched John Reese’s “Always do more than is expected of you” video, I highly recommend that you take a few minutes and watch the entire thing. I even more highly recommend that you try to put those principles to work in your online business, your real-world business, and even your day-to-day life. John Reese does, and he clearly is a man that practices what he preaches.
Randy,
I can only assume that you are being very, very sarcastic (an awesome quality if you ask me) when you say, “…now I know the differences are subtle…” because the differences are like oil and water.
I too appreciated John’s letter. Not so much because “he gets it”, but because, even though the delivery was a bit hype-filled, I had a sense of the emotion and obvious committment the man has to his customers (us), his employees and his idea.
In fact I think that was the strangest part of the letter, as hype and passion are very rarely in the same room.
Thanks for All You Do,
Jon Heller
Affiliate-Business-Opportunity.com
GiveAwayforYou.com
Yes – just a tat-bit of sarcasm there..
It was very impressive how fast BlogRush launched, the hype was unbelievable and the aftermath was very disppointing.
I really loved the way the product was launched, with a bit of delay, but with frequent updates, then I’ve put it on some of my blogs and the click through rate has been very very low. But because I followed John’s emails, I still have the code on my blogs and will add it to my most recent one. I feel reassured by the emails he sent, we can feel the passion!
[...] Nothing was getting better, and it even seemed as if they were ignoring the problem. [...]