It’s official! Microsoft’s answer to Google Adsense is going into public beta!
Up until now Microsoft has been testing PubCenter (Adcenter for publishers) in a very small, closed beta – but beginning April 22 Microsoft will be expanding their PPC advertising product to an open beta. My sources tell me that Microsoft’s product manager for the pubCenter beta will be talking more about pubCenter and the open beta at AdTech San Fransisco tomorrow (April 22). Microsoft will also be opening the pubCenter Blog to the public tomorrow morning, so check it out to learn more about pubCenter as it matures (remember, you heard about it here first!)
I’ve been using PubCenter for several months now and it has some great features for publishers such as fully customizable ad-layouts (backgrounds, gradients, font size, font colors, etc) powerful reporting features and (so far) great support. As the product matures and the beta expands and eventually goes fully public, I expect it to go head-to-head with Adsense (eCPM, earnings, etc) and give Google a run for it’s money.
If you have a quality website and are interested in joining the Microsoft pubCenter open beta program, you can sign up here: Microsoft pubCenter Beta application
If you have questions about Microsoft’s new Adcenter for Publishers (pubCenter) PPC product, feel free to post them here and I’ll do my best to answer or get an answer for you.Microsoft AdCenter PUBLISHER (PubCenter) Goes OPEN Beta by Rand Wilson