I don’t usually make posts about news in the Advertising/blogging world, but WOW! I just got this Dear John letter from Yahoo Publisher Network (YPn):
Dear Publisher,
Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.
Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.
For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.
We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
Sincerely,Your Partners at Yahoo!
I’m not sad to see YPn die because it’s been slowly dying on the vine for years, and with the recent Yahoo/Microsoft announcements I sort of expected it. What is surprising though, is that Yahoo is recommending Chitika instead of Microsoft’s PubCenter PPC service.
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a close friend of mine was tangentially involved with the Yahoo decision to scrap this advertising venue.
The revenue was poor, and it was detracting they felt from the integrity of Yahoo’s primary thrust, the delivery of quality information in the form of news, financial data and other efforts.
Microsoft also has that feeling, and it won’t be too long before they abandon the current format.
Many of the folks who were attracted to these programs were parlaying what would have been a good opportunity into a offering that was less than honest.
No major business wants to be involved with that kind of population. Once a reputation is lost, it is hard to regain. Yahoo more than any other SE understands this principle.
Dr. Ann Voisin
It is interesting to see that Yahoo is getting out of the content revenue arena, its a shame because Google could use some competition for AdSense.
Yahoo Publisher Network was never really good enough to be considered “competition” to Adsense. Microsoft’s PubCenter isnt much better, but it now stands to compete.
It’s interesting what Yahoo is doing with their search as well since the results have been “purchased” from microsoft and their bing platform. I wonder if Yahoo is going the way of webcrawler.com and lycos.com.
Wish a good competitor would hit the market to give AdSense a run for the money. Google’s single domination does not benefit advertisers or publishers.
ypn is closing really bad. Yahoo have a potential to compete google. But, i guess they dot have enough resources like google. i hope in future there might be some chance.
Wow, this reminds me of other beta stuff like facebook lite, that gone bye bye when I think it could work out. I agree that google needs more competition.