After avoiding it for years, I’ve finally added some Facebook integration with the website. I don’t know why I avoided Facebook this long. I’m not sure if thought Facebook was just a ‘fad’ or I just didn’t think it would help in any way or maybe I thought that the integration would be too difficult. So far it turns out I was wrong on just about all counts.
It’s fairly easy to integrate things like Facebook “Like” buttons, “Facepiles”, etc. There are several Drupal Modules for Facebook to choose from. Which one you decide on depends on what you want to do, and compatibility with your existing modules – I started with the Facebook Social plugins integration module which is pretty simple to setup and gives you instructions for creating your Facebook App ID, etc. I had Facebook Social plugins up and running in just a few minutes – so much for being difficult.
It’s hardly been 48 hours since I built a “Facebook Page” for the website, and we’ve already gotten a few “likes”. Also, by adding the Facebook “Like” button to all of our pages I am now able to see how many times those pages had been ‘shared’ or “liked” over the years. I was shocked to see many pages that had been shared or liked hundreds of times! Facebook also has a great little analytics package called “Insights“, that once setup provides a webmaster with some startling demographics information about the people visiting your page.
Perhaps the most surprising of all are the results of the Facebook advertising campaign I setup. I was able to buy a CPM ad for only a few cents per 1,000 views. Even more surprising is that according to Adsense & Google Analytics, the CTR and earnings for visitors coming from Facebook is incredibility high! Man.. I was really wrong about that one..
As far as Facebook being a ‘fad’.. This is the one I was most wrong about. Over 600million Facebook members and still growing proves me more wrong every day!
If you haven’t setup a Facebook presence or at least tried/testing running a Facebook ad campaign I recommend you give it a try. You can see/follow/”Like” our new Facebook page (above) or my “public” Facebook profile (using my middle name instead of last name) here:
My Personal Page |

..