AuctionAds Should Hire John Reese
I just finished reading John Reese’s “Shocking Changes At BlogRush” post and I am completely amazed at how he so totally gets it.
Let’s compare another new startup company AuctionAds, to BlogRush, and how they’ve handled a few situations:
Both ventures are very young, both experienced explosive, unexpected growth almost immediately, and both have experienced growing pains due to their success. For both, this has resulted in system wide problems like incorrect stats, downtime, etc - very similar in many respects.
Now lets look at how the two companies have dealt with these issues:
- AuctionAds: Ignore the problem(s); Make no announcements in the blog or give any other information to customers for weeks (if at all), claim to have fixed the problem(s) when they are not fixed, ignore user/support requests; blame publishers for the problems
- BlogRush: Post updates that members cannot miss each time they log in for even the smallest of problems; DO/accomplish what they say they are going to do; listen to user feedback and actually give (some of) what is asked for; Post a two-page letter that members cannot miss explaining how they’ve made mistakes, how they plan to fix them, publicly identify other problems with the system and how they plan to fix them, explain other issues and why they are important to the company, and remind all BlogRush users that THEY are what is important to the company
Now; I know these differences are subtle - but if you look very closely you may see Read more
