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Category Archives: Marketing
Facebook Meta Tags for Drupal
I was having trouble getting Facebook “Likes” and Facebook “Shares” to properly pickup my page summaries any time someone would “Like” or “Share” a page. Instead of picking up the first few sentences of text from the page, Facebook was picking up my Adsense code – showing (Adsense code) jibberish on people’s Facebook Wall any time they shared one of my pages. Facebook was also picking up the wrong images to display with the “Share”.
After 3 minutes of research and by using the Facebook Debugger Tool (VERY helpful!) I found that the Facebook crawler was confused by my lack of Open Graph (OG:) Meta tags. I was using the Facebook Social Drupal Module but it only provides the bare minimum Open Graph meta tags for Shares and Facebook “Likes”.
For getting these additional Facebook meta tags, I found the Drupal Open Graph Meta Tags Module.
This module makes it easy to add Open Graph meta tags (http://opengraphprotocol.org/) to a node to enable it to be come a “rich” social object. For instance, Facebook uses this information to work out how to preview shared content in a user’s Facebook profile (http://developers.facebook.com/docs/share).
This module makes it easy to select the image thumbnail used to represent the node (used by Facebook when constructing a preview). The editor is shown a list of thumbnails of all images associated with the node (both as fields as well as images embedded within the node’s body content).
If need be, meta tags can be restricted to specific content types and access to administering and editing meta tags can be restricted by role using Drupal’s built-in permissions system.
After getting your Open Graph meta tags configured, you may notice that when Sharing or Like-ing pages, Facebook is still not seeing your tags – this is because the Facebook crawler has the old page cached. You can force the Facebook crawler to re-crawl your page and update it’s cache by using the Facebook Debugger Tool. Just enter the URL and hit the DEBUG button, and the Facebook crawler / bot will recrawl your page and update the Facebook cache.
The Right Way To Run A Contest
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Something I still have not quite gotten the hang of: How To Run A Successful Contest
Does Your Website Have The Right ‘Tone’ ?
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A great writeup at SixRevisions.com about the “tone of voice” of your website. This is something that I considered almost from day-one when creating GrownUpGeek.com, but many webmasters that I’ve spoken with have never thought-of or considered it. The ‘tone’ of your website or community is one of the most important factors when visitors are deciding if they’ll ever come back: How To Develop Your Website’s Tone of Voice
How To Spam Digg
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The most amazing thing about this is that it seems to indicate that people actually still use Digg. : How To Get On Digg’s Front Page
If You Can’t Sell ‘em, Scare The Shit Out Of Them..
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This could quite possibly be the longest, best-crafted, scariest squeeze page on the interwebs. Any time a page starts out with a disclaimer, you know it’s gotta be good:
WARNING: What you are about to see is controversial, and may be offensive to some audiences. Viewer discretion is advised.
Take note of how well he pulls you in, scaring you – making you want.. no, NEED to send him your money and how many times he will get to that part “in just a moment”. If you have 20 or 30 minutes to spare to brush up on your squeeze-page authoring skills, check it out: The most frightening squeeze page on the internet