When I want some information I search the web for the relevant information.  A Google search comes up with hordes of them in a page, as we all know.  I scan through the titles and the trailing lines below and that gives me an idea which has the actual substance.  It is so simple.

Writing for the web is entirely different from writing a book or essay or any other academic epistles – here you need to be concise, comprehensive, clean, current, correct and cheerful.  It has to be a complete package with what the reader is looking for, yet not waste any body’s time – because a web surfer does not have much time in hand.

It is important to give your message right from the word ‘go’.  Yes, the first few lines either make your article or break it, so pay attention there.  If it is a “How to” or “where from” article say so in the title to catch the reader’s attention immediately.  You have succeeded in your first step of article writing.

The first paragraph should lead your reader to go to the next paragraph and so on.  Do not jump from one subject line to another; lead gently but firmly.  The reader is enthused and wishes to now more now, so write on.  Sometimes bullet points or sub-headings do the trick; these give the reader an exact idea of what lies ahead.

Make sure each bullet or sub-heading deals with a particular subject and is a continuation of the previous paragraph.  Nevertheless, this paragraph must have new information on the same subject; something added on which is important.   Short and correct sentences are welcome to readers, but again with substance.

Remember your readers may be an eight year-old searching for information for his or her school project, or a twenty something wanting to know how to deal with a particular problem, or even a grandmother/grandfather wanting to know more about how to handle troublesome grand kids.  So keep your articles wholesome, well meaning, clear and you must enjoy reading it yourself – then you can be sure your reader will enjoy it too.

 Most important is to deliver on what you promise in the title – the article must contain information and guide or whatever you promise in your title.  If you waver off from the actual topic, you will lose your reader for good.  Keep to the topic and cut off all the side lines which may come up in your mind about the same.  The extra information, not related to the immediate line of information can make another article.

The mood and style of writing is important – it helps to keep the reader going.  A cheerful manner of imparting information makes the reader look forward to more from you.  The reader will automatically talk about it to others and share his or her source – that is article.  Your content and style passes on to the readers and you get more traffic – that is what you want, isn’t it?